US trademark registration for sellers

What our trademark service covers

• Clearance (knockout) search — we search USPTO records before you spend a dollar on filing, so you don’t file a mark that was dead on arrival.
• Application drafting — correct classes, correct specimens. These are the two places DIY filings die.
• USPTO filing & docketing — we file, then track every deadline so nothing expires on your watch.
• Office-action responses — most applications draw at least one refusal or clarification request. We answer it properly.
• Registration & maintenance calendar — your mark, your renewal dates, no lapses.

Why ecommerce sellers file: Amazon Brand Registry

A registered US trademark is the key to Amazon Brand Registry. Brand Registry unlocks A+ Content, Brand Analytics, and Vine — but the reason sellers actually file is enforcement: real tools against hijackers, including the ability to report violations and get counterfeit listings removed. Without a registered mark, you’re filing complaints from the sidelines.

The US trademark timeline, honestly

Filing to registration typically takes 8–12 months: examination, publication for opposition, then registration — each stage on its own clock, and the USPTO doesn’t hurry for anyone. File early. The sellers who wait until a hijacker appears are the ones who learn what “8–12 months” feels like. Your Brand Registry application goes in once the mark registers.

The filing mistakes that cost sellers their application

Wrong classes — filing in one class when you sell in three. Weak specimens — a mockup instead of proof of use in commerce. Descriptive names — the USPTO won’t register generic terms. And DIY office-action responses that make a fixable refusal worse. We see all four every month; the clearance search alone saves most clients from the expensive ones.

What to prepare before you file

A clean application starts with five things. The mark itself: the exact word, phrase or logo you want to protect — filing the word mark and the logo are separate decisions with different strengths. The owner: the individual or entity that will own the registration, named exactly as it should appear. The goods and services list: what you sell now and what you realistically plan to sell, in the categories the application will claim. Use status: whether the mark is already in use in US commerce (with a first-use date) or filed on an intent-to-use basis. A specimen: if the mark is in use, evidence showing it on the product, packaging or listing as buyers see it.

None of this needs to be polished before you talk to us — assembling it correctly is the job. But knowing the five pieces exist stops the most common delay in filing: an application paused because the owner name, the goods list and the specimen tell three different stories.

What you keep control of

Your account stays yours. You remain the account owner, you hold the primary login, and you grant us access through the marketplace’s own user-permission system — never by handing over your password, and we will never ask for it. Payments, payout details and tax information stay in your name and under your control, and you can revoke our access at any time. We operate inside your account; we never hold it, or your brand, hostage.

The trademark application is filed in your name or your company’s name, and the registration — if granted — belongs to you. Your Amazon and Brand Registry accounts stay yours throughout.

Who files, and what the USPTO charges

If you are domiciled outside the United States, the USPTO requires your application to be filed by a US-licensed attorney. Our service routes your application through qualified US counsel, so non-resident sellers file correctly the first time. The USPTO’s own fees are separate from any professional fee: see the USPTO summary of trademark fee changes — since February 2025 the base application fee is per class of goods, with additional fees for incomplete applications or free-form descriptions of goods and services. We confirm the exact USPTO fee for your classes before anything is filed.

Example: how an onboarding runs

Illustrative walkthrough — this example shows the process a new client moves through. It is not a client case study and no results are claimed for it.

• Week 1: a clearance search checks your mark against existing registrations before any filing fee is spent.
• Week 2: classes and the description of goods are drafted from the USPTO ID Manual where possible, which avoids the free-form surcharge.
• Filing: US counsel files the application and you receive the serial number and filing receipt.
• Months that follow: examination, any office action answered on deadline, publication, and — once the mark registers — your Brand Registry application goes in. The full timeline is typically 8–12 months, as set out above.